In May, the FIAT 500 triumphs at the Mediastars stage with the “FOREVER YOUNG EXPERIENCE” award. Organized by Auditorium Testori, the event was attended by a large number of marketing agencies, film companies and audiovisual production companies.
The jury appointed the first two places in the sectors of “Event” and “Mediastar” for the “Forever Young Tour Experience” tour, in which was celebrated the 60th anniversary of the Fiat 500 last year with the launch of the model market of 1957.
The event took place in some of the most prestigious cities in Europe: from Milan to London, from Berlin to Paris and then to Madrid. The star of this trip was definitely the 500 Collezione, placing its name among the best fashion, art and sports brands.
Fiat continued to grow as global phenomenon, with over two million cars sold to over 100 countries around the world. Over 80% of sales are out of Italy and the 500 model has been the best-selling car in its market since 2013. In the first four months of 2018, 500 saw itself as the market leader in nine different countries. Also in the first four months of 2018, 500 broke the personal record with over 74,000 cars sold in Europe.