The two millionth Fiat 500 was recently made at the Tychy Plant in Poland. It was a Fiat 500C Collezione, sporting an exclusive two-tone white and grey Primavera livery, powered by a sparkling TwinAir Turbo 85 hp engine, and will be sold in Italy.
The new special series celebrates the timeless style and design of 500; its famed iconic status and ever-fashionable personality further enhanced with new colour and material combinations and a cool, stylish spirit.
It comes packed with exciting standard equipment, with 16-inch rims, chrome-plated accents, a grey/white/grey beauty line and a cursive ‘Collezione’ badge on the tailgate.
The production of the two millionth car is a significant new milestone in a remarkable success story. The iconic great little Fiat is sold in over 100 countries worldwide. Over 80 per cent of sales are outside Italy and for five years, combining Fiat and Abath versions, it has been the bestseller in Europe in its segment, with a market share of 14.6 per cent at the end of 2017.
In its eleventh year, nearly 60,000 units were sold in Europe during the third quarter of 2018 – an all-time record for the current 500.
During the first quarter of 2018, the 500 was the market leader in nine countries (the UK, Spain, Belgium, Switzerland, Portugal, Austria, Hungary, Croatia and Slovenia) and was in the top three in seven others (Italy, Germany, France, Sweden, Slovakia, Romania and Bulgaria).
The 500 was first introduced in 1957 and over six million cars have been sold since then. These remarkable numbers sum up its strength in the collective imagination as well as on the automotive scene.
Throughout the decades, it has remained relevant to various generations of motorists, becoming the emblem of mass motorisation and a product of real social relevance.
It’s not by chance that a car from the 500 F series, made between 1965 and 1972, was the most popular version ever, and was inducted in the permanent collection at MoMA, the famous Modern Art Museum of New York.